“What are the best paint colors for selling a home?” This question gets asked a lot. It’s a great question to ask because it really does matter. And it matters for the same reason furnished homes sell better than empty ones: because buyers have to be able to imagine themselves and their belongings in the home. Most people simply can’t imagine their stuff in a chartreuse house or a black kitchen.
This might hint at something that is going to be true pretty much across the board — neutral colors, trending towards lighter colors, will always be recommended from bathroom to bedroom. This link is for a slideshow of the best-selling paint colors and some general thoughts and advice on each:
Notice anything? They are almost all white — or close to it. The black is for trim.
This is not to say that buyers want a clinical setting. People actually do respond more positively to a “white” with more yellow in it. This makes the room warmer. And a kitchen needs to be bright — pastels and bright colors in the kitchen remind people of the happiness, warmth, and togetherness we associate with eating meals together.
There are more specific guidelines: earth tones are great for a wooded lot or a more rural setting, etc. But, really, all of this comes down to good judgment. A blank canvas is always white or off-white. An artist wants to imagine what he can create.